ATUM

ATUM is a Hong Kong hospitality group with distinct ethos of launching creative mid-range restaurants for the masses.

We worked alongside the group on two occassions - in developing a creative brand story for MUTA, a Japanese-Italian casual restaurant at Mira Place, and then for a brand naming project for a camping-themed restaurant at K11 Mall, eventually dubbed HEARTH.

Both projects had to ensure the group’s distinct voice was kept intact, while simultaneously crafting branded content both appropriate for each unique concept and targetted at the general public.

Services included:
- Copywriting, Editing & Proofreading
- Branding & Brand Messaging
- Translation
- SEO Content & E-Marketing
- Content Marketing