HKMA

Hong Kong Monetary Authority is the city’s central banking institution, founded in 1993 and reporting directly to the Finance Secretary.

We worked with the HKMA’s Central Moneymarkets Unit (CMU) in developing content and design for its quarterly newsletter, delivered both in print and online. Content had to appeal to a broad demographic, breaking down the CMU’s varied services in language that was easy to understand by the general public. Design had to deliver a contemporary brochure while incorporating infographics, graphs and charts, as well as the division’s brand colours. Collectively, these all had to be presented in a template-like package that could easily be adapted for future newsletters.

Services included:
- Copywriting, Editing & Proofreading
- Translation
- Branding & Brand Messaging
- Public Relations & Press Releases
- Brochures & Reports
- SEO Content & E-Marketing
- Media Consulting