HK Tramways

Hong Kong Tramways is a tram system that has been operating in the city for over 100 years, an iconic part of its distinct culture.

We collaborated with the government body that handles the city’s transport, in developing advertorials for the trams’ recent revamp. These articles crafted narratives that encompassed the tramways’ unique history while soft-selling its revamped services as an affordable and convenient transport solution in an often jam-packed city.