HSBC
HSBC is a global multinational bank and financial services company, with offices and branches all across the world.
We collaborated with the bank’s Hong Kong headquarters on its new Business Go platform, aimed at delivering advice to startups and new businesses. We conceived and crafted a number of articles, varying from China partners and distributors to international and digital talent, supply chain and logistics management to payroll accounting and the APEC card.
Articles had to appeal to new entrepreneurs, striking a balance between in-depth treatments of complex subjects and casual tones with accessible language. It was also vital to weave in search engine optimization keywords to enhance ranking and shareability.
Services included:
- Copywriting, Editing & Proofreading
- SEO Content & E-Marketing
- Brochures & Reports
- Press Releases & Advertorials
- Media Consulting
- Content Marketing