LVMH

LVMH is the world's leading luxury goods conglomerate, a partnership between Louis Vuitton and Moet Hennessy, with Christian Dior as its main holding company.

We collaborated with LVMH's DFS brand on its Passport to Paradise promotional website, a tourism-focused campaign enticing visitors to explore, dine and of course, shop at the city's most popular spots. Copy was kept honest and economical, with a fine balance between fashionable sights and local-insider tips.