Techoy

Techoy is a major Hong Kong construction company, established in the 1950s and known for such prestigious revitialization projects as PMQ and the Former Central Government Offices.

To differentiate itself in a largely conservative industry, we were engaged to help rebrand the company as a community-driven business that values both its customers and staff.

We developed a new brand story that embodied its contemporary ideals, interweaving concepts on delivering great value ‘together’ and symbolizing the humble, graceful qualities of its puffin logo.

Services included:
- Copywriting, Editing & Proofreading
- Branding & Taglines
- Translation
- SEO Content & E-Marketing
- Content Marketing